Survey:
Through a wide distribution among international student associations, 72 students respondents were asked about their demographic, personal experiences, and preferences regarding multilingual tools.
Observational Study:
To better understand how the current CMU campus tour works, as well as the visitors’ main focuses, we broken into teams and attended 2 campus tours.
Affinity Diagramming:
To synthesize our findings, find common patterns and pain points to help us generate potential ideas for our solution.
Direct Interviews:
We conducted interviews with...
8 students whose survey responses stood out, to gain a deeper understanding of their experiences.
3 CMU faculty members and parents to gain insight into their perceptions of CMU's cultural landscape.
4 Tartan Ambassadors and college-specific tour guides to understand the potential challenges when giving a campus tour.
Associate Director of Visitor Experience and Campus Tours to better define our problem scope and align our project with CMU standards.
Competitive Analysis:
We compared 11 existing multilingual tours utilized by various universities and museums. Our objective was to evaluate the range of languages offered in the tour guides, the modes of presentation utilized, and the interaction type.